Media agencies want to ensure that their ads are only seen in the best light... But a lot of times, the networks they use to distribute those ads don't do a good job of distinguishing between good content or bad content, or where an ad appears. That's why video ad startup TubeMogul has opened up a new page that will let anyone -- whether it be a brand, an agency, a publisher, or merely a curious observer -- scan a URL and see how it ranks in terms of brand safety. That page, based on TubeMogul's PageSafe technology, is a powerful tool to show off what viewers really see and what brand associations they're getting when ads run against certain content.Source: http://feedproxy.google.com/~r/Techcrunch/~3/EsL5xXTGUh0/
No comments:
Post a Comment